What Does Radio Advertising Cost? On the average in Juneau, one commercial announcement will cost $25. If that sounds expensive, consider this: If at any one moment, 6,000 people are listening to YOUR ad, you are paying less than 1/2 a cent for one person's attention for YOUR ANNOUNCEMENT. In that time, you can use music, sound effects, a professional announcer, and words to create an image that will last a lifetime in the mind of a listener!
When Is The Best Time To Advertise? Depends. Most people listen to radio in the morning and late afternoon hours, but attention span is less, known as "Time-Spent-Listening" (TSL). However, during the mid-day or evenig hours, TSL increases even though the amount of listeners are reduced. Remember, with only five radio signals in Juneau at any one time, YOUR message is being received by thousands of people. Common sense is the rule best applied when determing when to advertise your service or product, but the options are near-limitless!
How Should I Advertise? Common sense applies again. Trucking companies probably wouldn't use a "classical" music piece underneath a script. A doctor wouldn't use "heavy" metal to get his message across. But again, the ideas are only limited by one's imagination . . . that imagination is part of the radio stations package to assure YOU that whatever commercial we produce will be created to appeal the type of client you want.
How Long Or How Much Advertising Do I Need?Rule of thumb: Low "ticket item" retailers who depend on mass purchase generally require constant advertising to reinforce their product or service. Example: Restaurants, Video Stores, etc. "Big Ticket Items" or Specialty services like Travel Agents, or Real Estate brokers can do just fine with key ads schedule for specific times of the day. But different businesses vary, and again, it is our job to find the most effective way to help YOUR business. Remember, we succeed when you succeed!
Let us begin to build an exciting relationship by allowing radio to work for YOU.
